Why I Enrolled for Digital marketing course through UpGrad platform
I recently joined this course called Advanced Digital Marketing through MICA on UpGrad.
Background – To begin with , I worked as software tester in IBM until 2018 and had to go on career break post maternity for wellbeing of my newborn . Now that she is little grown up , I wanted to explore trending opportunities in market .
How it happened –
It so happened that while navigating through Instagram , I came across an ad of UpGrad and registered . This was followed by a series of connect calls from UpGrad team and coordinator for courses offered. As I was mostly a stay-at-home parent and occupied with household responsibilities , getting enrolled for online course was feasible to begin with which is possible through UpGrad platform .
Why UpGrad-The decision to enroll for digital marketing program came up after series of calls with UpGrad team
- Understanding fee structure
- course tenure
- course trending in market
- relatable to technical background
- online mode of education
- flexibility to join on a date and deferral scheme
- association of MICA imparting course material and certification
Goal – My aim is to enhance my skill set after long career break and see to what best can I utilise this learning to get back on career path .
FAQ about Digital Marketing for Beginners
What is digital marketing?
Digital marketing refers to promoting products or services through digital channels like:
- Search engines (Google, Bing)
- Social media (Facebook, Instagram, LinkedIn)
How do I start learning digital marketing?
Start with the basics:
- Free courses: Google Digital Garage, HubSpot Academy, Meta Blueprint
- Learn by doing: Create a blog or run small ad campaigns
How long does it take to learn digital marketing?
It depends on how deep you go. On average:
- Basics: 1–3 months
- Intermediate skills: 6–12 months
What’s the future of digital marketing?
The field is evolving fast. Key trends include:
- AI-powered tools and automation
